Actor Who

2017 | Interaction Design

Client ｜ BBC

Jingwei Zhang ｜ Kiersten Hay ｜ Parul Sharma ｜ Xian Tang

Actor Who是一个打破线上线下用户,观众和表演者隔断的跨平台互动艺术 装置(系统包含Twitter和本地电话亭)。它同时是一个大型的公众创作,在爱丁堡艺术节期间,全球各地的在线用户可以扮演导演和编剧的角色,透过Twitter在创作故事和决定剧情的发展。而身处爱丁堡的游客可以进入当地的电话亭进行角色测试并根据线上的剧本进行试镜,最后由网上用户投票决定最佳角色并进行剪辑。以此循环制作出一系列联合创作的开放式短剧。

团队角色 | 创意策划、用户及数据分析、产品原型设计及制作、演示动画制作


The Edinburgh Festivals are internationally renowned, and create serendipitous experiences of discovery for live audiences within various formats, including art, theatrical and musical performance, science and literature. At these events, the line between performer and audience member is blurred, as many both participate and observe events, creating a spirit of creative play.


How can remote audiences, those who cannot attend the festival physically, also experience this environment? Capturing the design opportunity from this context, we created Actor Who.


Actor Who is a transmedia platform (involving a Twitter account and phone booths) that connects people from all over the world to create stories together during the Edinburgh Festival. Online audiences are allowed to direct a story by voting on Twitter polls, making plot choices. Once the choice has been made, casting calls will be distributed to select phone booths in Edinburgh, allowing physical attendees to enter the booth, find the role best suited to them by quiz, and audition for the role in front of a camera. The auditions will then be uploaded online for people to vote for their favourite actors’ auditions over a set period of time. From these popular selections, a chapter of the story video will be edited together with additional content and released online, before the process begins again with a new plot question to advance the story.