CHEER UP!
設計，是改變生活的向上力量
Branding Series
2016 | BRANDING
王學琪 ｜ 王用賓 ｜ 吳秉誠 ｜ 歐陽競康 ｜ 盧欣琪
從個人到大眾，從快樂到幸福，這是設計向上超越、鼓舞生活的旅程。
CHEER UP不僅開發主視覺，更將32個參展小組製作成動畫，強化彼此的聯結和凝聚力。我們相信「設計不僅僅為了新一代，更是為了我們這一代」，本次視覺系統不但注重品牌推廣，更嘗試將設計藝術帶入偏鄉小學，將社會設計融入畢業製作，讓新一代牽手下一代共同踏上創意大道。
向上力量，幸福本源。
CHEER UP! | 品牌动态影像短片
Kids Up纪录片 | 偏乡儿童艺术设计工作坊
CHEER UP is the branding design for 2016 graduation exhibition of Commercial Design Department of Mingchuan University.
This year, we focus on how design changes our lives as an inspiriting power. From individuals to public, from happy to happiness, design evolves itself and heartens our lives as an expedition.
Based on the spirit of social design, art and design workshops for remote elementary schools were established as one of our campaigns. Students were encouraged to express their vision of happiness by creativity. Eventually, artworks from these events were designed into unique exercise books, postcards and stationeries related to the theme, which would evoke children’s interest about art and also bridge the rural-urban gap of aesthetic education.
CHEER UP, the initial inspiration of happiness.
